(CNN) -- Every March, thousands of young, jeans-wearing techies, filmmakers and musicians descend upon Austin, Texas, harboring dreams of getting noticed and hitting it big.
They come not just for the balmy weather or the Tex-Mex food but for South by Southwest, a collection of conferences and festivals that's considered one of the most influential happenings on the annual cultural calendar.
Abbreviated as SXSW -- and nicknamed "South by" by festival veterans -- the 24-year-old conference kicks off Friday and runs through March 20. The three-headed event encompasses separate festivals for film, music and interactive technology and has helped launch everything from Twitter to Broken Social Scene.
It's where hipster culture meets geek culture, and where internet entrepreneurs are treated like rock stars.
Read: Why South by Southwest matters
They come not just for the balmy weather or the Tex-Mex food but for South by Southwest, a collection of conferences and festivals that's considered one of the most influential happenings on the annual cultural calendar.
Abbreviated as SXSW -- and nicknamed "South by" by festival veterans -- the 24-year-old conference kicks off Friday and runs through March 20. The three-headed event encompasses separate festivals for film, music and interactive technology and has helped launch everything from Twitter to Broken Social Scene.
It's where hipster culture meets geek culture, and where internet entrepreneurs are treated like rock stars.
Read: Why South by Southwest matters
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