NIKE: Everyone is on the #KobeSystem (Video)

The #KobeSystem is where the successful find more success. You don't have to listen to us, though. Take their word for it.

LeBron James / Nike Commercial - "Rise" (Video)

RZA + Nike pt.2 (Video)

Jay-Z performed at Nike's inaugural World's Basketball Festival at New York's Radio City Music Hall (Video)

Nike will hold the event annually in celebration of the performance and culture of the game of basketball.

The four day event runs through August 15.

Nike Air Max LeBron VII – White/Black/Varsity Red

Nike Air Force 1 Low Black/White/Red/Gum

Coming in a Black/White/Red/Gum colorway, this Nike Air Force 1 Low features a combination of regular black leather as well as shiny leather for its upper. Accented by a white patent leather Swoosh, a red patent heel tab and a white midsole, this Air Force 1 (like many that has recently been released) also features a 0.44 sticky rubber outsole which provides better traction than regular outsoles made of rubber. Look for this Air Force 1 to release in November.hypebeast.com

Nike x Cassette Playa – Dunk High

Nike Air Hoop Structure Hot Red

Nike took one of its best retro’d running shoes, Air Structure, beefed it up a little be and made a basket ball version out of it. Now most people will wear it for fashion purposes. But if needed you could laced these up and play a few games. Retailing for $125.standardatl.com

Nike Spring 2010 Bruin SB

The Bruin SB has been warmly welcomed into the Nike SB collection this year, mostly appreciated for its subtle and solid looks. Spring 2010 the sneaker comes in many different colors.